Market News

Thailand is set to begin exporting native Ayam Bangkok chickens to Indonesia as early as April, following an agreement on veterinary health certifications. The two countries have finalized a draft Veterinary Health Certificate (VHC), and Thailand is awaiting the official registration notice from Indonesia. The initial export target is...

On February 27, 2025, USAPEEC, with support from the Illinois Soybean Association (ILSA), conducted a Food Safety and Cold Chain Seminar at Brittany Hotel, BGC, Taguig City, attended by 39 participants from Robinsons Retail Group (Robinsons, The Market Place, and Shopwise). The seminar, led by Certified ServSafe Instructor Rommel...

The free meal program, estimated to cost the government US$28 billion over five years, aims to combat malnutrition by delivering free, nutritious meals to about 82.9 million schoolchildren, pregnant women, and new mothers across the country by 2029. According to Musbar Mesdi, President of the Layer Farmers Association, the...

On January 10, 2025, the USAPEEC Tailored Seminar and Cooking Contest took place at A Au Vocational Guidance School—Can Tho Branch, Can Tho City, Vietnam. The event featured 10 teams of young chefs from the school. Renowned Iron Chef Le Xuan Tam showcased four U.S. chicken recipes to an...

On January 7, 2025, USAPEEC organized a technical training session on cold chain and safe handling of U.S. Poultry at Hoa Mai Trading & Service (Kizuna JSC), a catering service company. Following the training, the USAPEEC consultant chef demonstrated two dishes featuring U.S. chicken: ginger soy glazed U.S. chicken...

For the uninitiated, the Peking duck is a luxurious and iconic Chinese dish that has its origins in ancient China where it was a staple of imperial cuisine for centuries. The preparation of Peking duck is intricate, involving a unique roasting process that results in a roast duck characterized...

USAPEEC partnered with Swensen’s Singapore to offer Herb Roast U.S. Turkeys during the Christmas season across its 24 outlets. The Herb Roast U.S. Turkeys were available for takeaway/delivery and at the live carving stations at two Swensen’s Unlimited, its buffet concept. A media release about the promotion was disseminated...

USAPEEC participated in the U.S. Market Festival in Metro Manila, Philippines, by organizing retail demonstrations and sampling events at Shopwise on December 3, 2024, and The Market Place on December 7, 2024. Led by Chef Sonny Mariano, the events showcased the versatility and premium quality of U.S. poultry products...

Chef Norbert Ehrbar, a long-time collaborator of USAPEEC who has taught dozens of U.S. poultry classes for decades, was specially flown in from Vietnam to Singapore to conduct three U.S. poultry workshops for culinary students. The first two workshops were conducted on Nov. 13 and 14 to 28 bright-eyed...

USAPEEC exhibited at CAMFOOD + HOTEL 2024 — Cambodia’s top international hospitality and F&B show between Nov. 6 and 8. There were round-the-clock live cooking demonstrations and samples of U.S. poultry dishes for visitors at the USAPEEC booth. Additionally, we sponsored a U.S. turkey breast competition held within Cambodia...