Market News

On September 12, USAPEEC participated in the Great American Barbecue, organized by the USDA Foreign Agricultural Service and the U.S. Embassy at Melia Hanoi. The event attracted 157 attendees, including F&B importers, distributors, retailers, hotel and restaurant managers, chefs, and media representatives from northern Vietnam. Guests had the chance...

On September 12, the final round of the USAPEEC’s “Best U.S. Poultry Challenge – Season 2” cooking contest for young chefs unfolded at Furama Resort Danang. The full-day event started with a morning training session on cold chain management and the safe handling of U.S. poultry, led by Chef...

USAPEEC Vietnam participated in the USDA trade mission to Ho Chi Minh City and Hanoi from September 9 to 13, 2024. Five USAPEEC members joined this mission, including the American Egg Board, Globex, Lamex Foods, Pilgrim’s Pride, and Ronald A. Chisholm. On this occasion, we arranged a brief meeting...

On August 28, master chefs Norbert Ehrbar and Le Xuan Tam showcased six recipes featuring U.S. chicken at Sheraton Saigon Hotel to 51 participants, comprising cooking enthusiasts, food bloggers, and numerous social media content creators. The participants had the pleasure of watching the masters at work, who taught them...

On the vibrant day of July 20, the culinary scene in Singapore was electrified by Sizzle Showdown, a national culinary competition that brought together aspiring young chefs from culinary institutions such as At-Sunrice GlobalChef Academy, ITE, SHATEC, Temasek Polytechnic. The air sizzled with excitement and the tantalizing aroma of...

The U.S. Poultry Networking Dinner held at At-Sunrice GlobalChef Academy on July 18, brought together some 60 representatives from various sectors of the F&B industry including key figures such as Ira Sugit, USDA Agricultural Specialist; Alice Kwek, USDA Marketing Specialist; Mr. Alvin Kwek, President of the Meat Traders Association...

On June 25, 2024, USAPEEC organized a consumer workshop at the Melia Hanoi Hotel, featuring renowned Iron Chef Le Xuan Tam. The event aimed to highlight the culinary excellence of U.S. chicken. The workshop attracted 53 participants, including consumers, Facebook influencers, and TikTok creators from Hanoi. Attendees were introduced...

On June 24 and 25, 2024, we conducted two U.S. poultry and egg cooking classes at ITE College West, Singapore, a post-secondary educational institution that houses a hospitality school among others. Chef Eric, along with several culinary instructors, led the classes attended by 47 culinary students.   Both classes...

Beyond the world of uncooked whole ducks and duck parts, there is a diverse range of exciting duck products that are ready for import and ready to meet the demands of diverse markets. Value-Added Duck Products: There is a growing selection of value-added U.S. duck products that have been...

The USAPEEC ASEAN team visited this year’s THAIFEX – Anuga Asia, between May 28 and June 1, to gather insights about Thailand’s market and to network with local poultry importers, trade officials, and other industry players. Here are some of our findings: There is strong consumer demand for U.S....