USAPEEC ASEAN

Shake Shack’s Chick'n Shack Burger (Source: Shake Shack’s Facebook Page)

Shake Shack’s Chick’n Shack Burger (Source: Shake Shack’s Facebook Page)

Burger-lovers, unite! Asia is turning into a magnet for giant fast food chains, bringing both their hype and burgers across the continent to a place near you. If you just can’t get enough of those juicy patties, dripping sauce and toasted buns, you don’t know what you’re missing, and here’s why!

 

Shake it Up!

Following its successful launch at Jewel Changi, Shake Shack recently opened a second outlet along the iconic Neil Road which is steeped in Singapore’s history. Adding to regular items like ShackBurger, Shack-Cago Dog and locally inspired mouth-watering desserts like the Eye of the Tiger and Pandan Shake, both outlets now offer the delectable Chick’n Shack sandwich. It is served with a crispy 100 percent natural and antibiotic-free chicken breast, fried in creamy buttermilk marinade, embellished with shredded lettuce, pickles and a tangy buttermilk herb mayo, resting on a fluffy potato roll. More please!

 

Hard to Kick the Habit

Spring 2020 welcomes the launch of American franchise Habit Burger Grill to Phnom Penh. The fast food chain is internationally known for its unique style of hand-crafted-to-order food, chargrilled burgers and high-quality customer service. Check out the drool-worthy Charburger, made with fresh ground beef, topped with melted cheese, and served on a toasted bun. Other mains include Hand-Cut Salads, Fresh Chicken Grilled Sandwiches and hand-filleted marinated Grilled Tri-Tip, with sides like onion rings and sweet potato fries.

The Habit Burger opens in Cambodia (Source: The Habit Burger Cambodia’s Instagram Page)

The Habit Burger opens in Cambodia (Source: The Habit Burger Cambodia’s Instagram Page)

 

Mos-t Awaited Burgers

Mos Burger, partnering with V Lotus Investment Co, will roll out its first store in Ho Chi Minh City in June. Back in October 2019, Mos Burger began training local staff in Japan, as part of a joint initiative with the Danang Tourism College, under The Bentonamu Kazokuventure training program. The recruitment strategy aims to enhance the quality and training of Vietnamese staff and assist Japanese franchisees to address labor shortages. Known for its burgers like Teriyaki Chicken in between buns, rice or Natsumi (lettuce) among others, Mos Burger is currently in the process of recruiting 350 staff through its work-visa program as part of its expansion plans for another 10 outlets at locations like Hanoi in the next four years.

Mos Burger’s new store in Vietnam (Source: Inside Retail Asia)

Mos Burger’s new store in Vietnam (Source: Inside Retail Asia)