A report by RedMart (Lazada) revealed that 80% of Singaporeans choose to shop for groceries online, a habit they developed during the pandemic.
Eighty percent of Singaporeans prefer to shop online. (Photo: RDNE Stock)
In the report, RedMart said 48% order groceries online citing its trustworthiness, while 47% said they acknowledged that the accessible/friendly customer care line/staff contributed to their online shopping preference. Three in five of the shoppers who prefer to shop online buy their supplies at least once a month.
The study also revealed how inflation has impacted grocery shopping habits in Singapore. In response to rising prices, 42% of households in Singapore cut their grocery budgets by 10% to 20%, and 23% reduced their budget by 30% or more. About 14% increased their budget, with 48% citing the better discount in bulk buying, and 33% switching from fresh meats to frozen meats.
To help consumers with their day-to-day needs, beyond its diverse assortment of local and international products, RedMart’s private label ensures affordability for everyone. In the face of inflationary pressures, Redmart offers free delivery and 5% Everyday Cashback mechanisms to help consumers stretch their dollars.
The study further explored other shopping behaviors, such as consumers’ grocery-restocking habits. For example, despite shopping online regularly, 3 in 5 consumers frequently found themselves to be short on supplies. Respondents who most frequently found themselves out of grocery supplies relied on memory or list writing, while those who rarely ran out of groceries relied on visual inspections of their fridges and pantries.
Consumers often rely on visual inspections of their fridges or pantries when looking for food. (Photo: Kristy Wicks)
The survey conducted in March 2023 by Milieu Insight involved 1,000 online shoppers in Singapore.